NEW e-Direct permission email marketing...

THE LEAD GENERATOR.

Get attention with Personalised emails direct to 30,000 Decision-Makers. Response rates achieved from 0.5% to 7.6%!

E-Direct is VERY cost effective. We will quote price for specific jobs.

e-Direct is a new service where you can rent our email list and we deliver your personally addressed message about your featured product or service to a TARGETED GROUP of decision-makers. Training & HR, Sales and Marketing, Financial, IT and CEO/Managers.

What this means is that you can generate leads for about one third the cost - or less - of mail, fax or tele-marketing.

Your key message is personalised, targeted and invites a response from recipients while preserving precious privacy. We deliver the message at a time proven to get the best response. Recipients are then given a link to a hosted web page of your product and responses are directed to you.
You do not pay for bounce-backs.

Why e-Direct works:

1. You greet customers on a personalies first-name basis.
2. Received by a decision-maker - members of a targeted buying group.
3. Special Offer designed to get attention.
4. Easily readable - designed to capture interest.
5. We track results - you only pay for those emails that reach the target. (No charge for bounce-backs.)
6. Inquiries routed direct to you - for immediate follow up.
7. Your offer can be hyperlinked to a hosted web page - does not clog your email system.
8. Simple set up - we create and host your webpage/flyer and deliver emails.
9. Higher response rates - 3.2% to 7.6% response is excellent value for your marketing budget compared to mail, fax or telemarketing.
10. Very cost effective. Price includes design, list rental, hosted page, delivery and reporting. (Your flyer will stay on site for all future visitors (300,00 p.a.) for a percentage of sales).

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TARGET GROUPS currently include Decision-Makers in: (numbers approx.)

• Sales and Marketing - 6,000 contacts
• Training and HR - 16,100 contacts
• MIS/IT - 3,000 contacts
• CEO's & Managers - 17,500
• Finance - 4,800
  
  EMAIL Decision-Makers by Category and State
  

...........Training | Finance | Senior Exec | MIS/IT | Mkting | State
.............& HR                   CEO/MGR                               total

NSW   2174      1810       4158             1286      1883    11,311 
VIC     1843      1534       3444             1037      1552      9,410
ACT        81         56          136                 37          49         359
QLD     629        439        1105               373        446      2,992
SA        492        355          865               256        334      2,302
WA      540        474         1070              315        383        2782
NT         25            8             36                  8          13            90
TAS       82          57           140                43          56          378

Total  5,866     4,733     10,954            3,355     4,716    29,624

For other mailing lists please see Mailing lists.Ba

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RATIONALE

The cost of direct marketing can be expensive and you only have to get the message a little bit wrong and it will fall on deaf ears. Often it seems that the only way to make a mailing or direct marketing campaign work is to target large numbers of prospects. But, if you have a limited budget, how can you generate business through direct marketing at an affordable price?

E-Direct delivers your message to decision-makers at a fraction of the cost of usual direct marketing AND is generating a better response rate than other forms of marketing.

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e-Direct Lead Generation

1. You provide copy or material for us to prepare a one-page flyer which we host on our website. This includes your Special Offer designed to capture attention. The aim is to get you an immediate response: a lead you can follow up.

2. We design a personalised email to obtain an immediate response.

3. Once tested and agreed we deliver the email to the Targeted Group at a specific time to get optimum response.

4. Recipients respond by email.

5. We reply to respondents with an email response which includes a link to the hosted web flyer/brochure.

6. We copy you on all these response emails.

7. Your product gets ongoing exposure to all future recipients.

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Investment comparison:

1. By mail 10,000 @ $1.34 = $13,400
   To write, mail merge and print a mailing letter, print a brochure, insert into envelope (fulfillment), print labels, rent a list and postage to 10,000 contacts.
   
   
2. By fax 10,000 @ $0.58 = $5,800
   To produce a one-page fax and broadcast to 10,000 recipients including list rental and fax charges.
   
   Plus your in-house production costs: brochures, printing, labels, delivery costs, etc. which we estimate at a minimum of $500.00 per mailing.
   
   

• By e-direct 10,000 @ $0.07 to 0.25c = $995 to $3,950
  To deliver your personalised message to decision-makers includes flyer design, email copy, list rental, distribution, responses to you plus contact list of all respondents.
  
  Ongoing exposure = ongoing leads
  
  Your Offer Page/flyer will stay on our web server providing ongoing exposure to all future e-direct recipients (more than 300,000 per year) and visitors to our website in exchange for an agreed percentage of sales.
  
  We can help you plan and design your Special Offer as we are specialists in direct marketing and have a strong understanding of what works and what doesn't work. POA.
  
  This is a great opportunity for you to direct market without breaking the bank!
  
  
  Your investment -based on the number of contacts you want to reach:
  
• Note: these rates will be confirmed for each job submitted.
  
  40,000 emails = $3,495 (0.17 ea.)
  25,000 emails = $3,250 (0.21 ea.)
  20,000 emails = $2,395 (0.23 ea.)
   15,000 emails = $1,495 (0.29 ea.)
  
  Above price includes initial set up, design, hosting, distribution, responses and contact list.
  
  Discounts apply for multiple campaigns where inital set up can be utilised.
  
  Prices do not include GST.
  
  NB: Multiple discount orders can be used at any time within one year. If you select the Multiple discount option, you can decide to promote a different product per month to x,000 recipients, or a product each month for a year, or different products to different groups, or the same product many times.
  
  Terms:
  
  * Minimum order is 5,000 emails.
  * 50% deposit required with your order;
  * Balance is due within 7 days following delivery to that group, less any bounce-backs or rejected emails.
  
  
  

  
  Results:
  
  Recent campaigns have achieved between 3.2% and 7.6% response rate. While past experience is no guarantee of future results, we are confident that so long as there is a meaningful Special Offer you will receive 2%+ response.
  
  20,000 emails @ 2% response = 400 leads i.e $8.73 ea.
  15,000 emails @ 2% response = 300 leads i.e $10.83 ea
  10,000 emails @ 2% response = 200 leads i.e $11.82 ea
  5,000 emails @ 2% response = 100 leads i.e $14.95 ea
  
  Cost comparison of leads for a 20,000 mailing
  
  If you were to receive a 2% response from 20,000 direct mail or fax broadcasts you would get 400 leads. The comparative costs would be:
  
  - Mail costs $24,800 / 400 leads = $62 each
  
  - Fax costs $11,600 / 400 leads = $29 each
  
  - Telemarketing leads cost usually cost $55 each
  
  - e-direct costs $3,495 / 400 leads = $8.73 each! (less with multiple email discounts).
  
  .... showing that e-direct not only saves money and also provides ongoing exposure to a targeted audience ....
  
  
  
  
  Please download Registration Form
  
  or email us at godirect@go-direct.com.au
  or phone 1300 886 486.
  
  
  
  
  

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